Technology is constantly changing and evolving over time. The Internet, for example, began to be assembled by researchers on January 1, 1983, when ARPANET adopted TCP/IP. Nowadays, this technology connects one person in a particular location with another person halfway across the world. And, it is significant in the day-to-day operations of almost everyone currently alive. Many people couldn’t even imagine living life without it due to its crucial role in various ways.

In a never-ending cycle of ‘survive and thrive’, companies must therefore update their technology to keep up with the latest trends. Doing so can profoundly impact business relations, making sure the company is relevant and on track for success in the future.

Small and medium-sized businesses need new devices and software to compete with others on the market, but upgrading costs money. Some business owners may be reluctant to splash the cash where required here, as they may deem them ‘too unnecessary’ or ‘time-wasting’ along with the cost factor. However, the benefits clearly outweigh the possible negatives.

Here is why you need to update your company’s technology:

Protect data.

One prime benefit of updating technology is the added security regarding data which is so important to businesses in the digital age. Key information is stored, such as employee records, customer details, loyalty schemes, transactions, or data collection. This is to prevent hackers from misusing the data through efforts such as phishing scams or identity theft.

With each new software version, new security functions are typically added, and former problems are corrected. If old software is being run, the business will be missing out on all the improvements in security which, in turn, puts them, their employees, and customers at risk.

This should be done on a regular basis. Hackers are able to adapt to various software versions but will be far behind the curve when new updates are released to prevent these incursions. Giving them a head start is sure to lead to failure. That is why businesses need to keep on top of their security to stay in control and in charge of all the stored data.

Ask ‘Why is this happening in the first place?’ Usually, hackers aim for the weaker targets as they see a potential gain for little effort. Making their crime harder to commit will prevent them from winning.

Improve systems.

Hardware and software will also need updating as they can become obsolete over time.

Outdated hardware holds businesses back. As a result, progress is hindered, so bringing in new tech will only improve on aspects such as efficiency and productivity. This provides a competitive advantage over others and brings better-skilled employees onto the team as a result. For current employees, they can improve their quality of work which then reflects better on the business.

On the other hand, outdated software stops businesses from receiving all the latest features that are handy to have around. These features can save time and money by removing software bugs that may slow the device down. In addition, failing to update the software could result in reduced functionality, leading to the loss of important information.

Other reasons why include:

• Investing in new devices can ensure compliance with audits that are carried out;
• Loss of reputation through extended down-time or inability to recover critical data;
• Accumulation of technical debt makes future upgrades more difficult/longer to do;
• Support being unavailable for troubleshooting;
• Cloud-enabled services are unable to be used.

When it comes down to it, hardware and software need updating ASAP!

Improve the services provided to clients.

The client’s experience is of high priority to any business out there. Without the client, there is no business in the first place. So it is up to the higher executives to make the right decisions in all the key areas. This then makes sure that fewer problems occur, improving operations.

Updated technology improves customer service by speeding up communications, increasing convenience, providing self-serve options, and targeting marketing campaigns. There needs to be a high level of care in this department, one with as much personalisation as possible. When clients know they are getting something fixed for them specifically, they will be more likely to return to use the business’s services later on.

Making improvements to the website, emails, and software will all help where needed. For example, for websites, providing areas where customers can answer their own questions or seek answers from others is essential. For email, customer service can be improved as the business can quickly respond to certain needs or help requests. For software, the manager-customer relationship can be enhanced with more sophisticated data-gathering tools, such as customer relationship management platforms.

Overall, it is best to be on the client’s side 99% of the time. The other 1% should be reserved for situations where the company is clearly in its own right.

To find out more, visit our website today! Alternatively, give us a call on 0345 340 3105 to speak directly to our team or fill out an enquiry form. We look forward to hearing from you and welcome any potential questions you may possibly have.